{"id":1198,"date":"2024-12-03T07:12:19","date_gmt":"2024-12-03T07:12:19","guid":{"rendered":"https:\/\/shung.com.tw\/?p=1198"},"modified":"2025-04-11T23:47:10","modified_gmt":"2025-04-11T23:47:10","slug":"%e7%94%9a%e9%ba%bc%e6%98%afcprp","status":"publish","type":"post","link":"https:\/\/shung.com.tw\/?p=1198","title":{"rendered":"\u751a\u9ebc\u662fCPRP?"},"content":{"rendered":"

CPRP<\/strong>\uff08\u6bcf\u500b\u6536\u8996\u9ede\u6210\u672c\uff09\u662f\u8861\u91cf\u5ee3\u544a\u6bcf\u4e00\u500b\u6536\u8996\u7387\u9ede\u7684\u5e73\u5747\u6210\u672c\uff0c\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a<\/span>
CPRP=\u5ee3\u544a\u6210\u672c\u6536\u8996\u7387\uff08GRP\uff09CPRP = \\frac{\\text{\u5ee3\u544a\u6210\u672c}}{\\text{\u6536\u8996\u7387\uff08GRP\uff09}}<\/span>
\u7528\u65bc\u6bd4\u8f03\u5a92\u9ad4\u6295\u653e\u7684\u6210\u672c\u6548\u76ca\u3002<\/p>\n

\n

CPRP<\/strong> \u662f\u5ee3\u544a\u548c\u5a92\u9ad4\u898f\u5283\u4e2d\u7684\u4e00\u500b\u5e38\u7528\u6307\u6a19\uff0c\u5168\u7a31\u662f Cost Per Rating Point<\/strong>\uff08\u6bcf\u500b\u6536\u8996\u9ede\u6210\u672c\uff09\u3002\u5b83\u7528\u4f86\u8861\u91cf\u5ee3\u544a\u5728\u67d0\u500b\u5a92\u9ad4\u4e0a\u6bcf\u4e00\u500b\u6536\u8996\u7387\u9ede\uff08Rating Point\uff09\u7684\u5e73\u5747\u6210\u672c\uff0c\u7279\u5225\u9069\u7528\u65bc\u96fb\u8996\u5ee3\u544a\u548c\u5176\u4ed6\u9700\u8981\u6839\u64da\u6536\u8996\u7387\u4f86\u8a55\u4f30\u6548\u76ca\u7684\u5a92\u9ad4\u5ee3\u544a\u3002<\/p>\n

\u516c\u5f0f<\/strong><\/span><\/h3>\n

CPRP=\u5ee3\u544a\u6210\u672c\u6536\u8996\u7387\uff08GRP\uff09CPRP = \\frac{\\text{\u5ee3\u544a\u6210\u672c}}{\\text{\u6536\u8996\u7387\uff08GRP\uff09}}<\/span><\/p>\n

    \n
  • \u5ee3\u544a\u6210\u672c<\/strong>\uff1a\u4f60\u5728\u67d0\u5a92\u9ad4\u4e0a\u6295\u653e\u5ee3\u544a\u7684\u8cbb\u7528\u3002<\/li>\n
  • \u6536\u8996\u7387\uff08GRP, Gross Rating Points\uff09<\/strong>\uff1a\u5ee3\u544a\u5728\u8a72\u5a92\u9ad4\u4e2d\u9054\u5230\u7684\u7e3d\u6536\u8996\u7387\u3002<\/li>\n<\/ul>\n

    \u7528\u9014<\/strong><\/span><\/h3>\n
      \n
    1. \u6bd4\u8f03\u6210\u672c\u6548\u76ca<\/strong>\uff1aCPRP \u53ef\u7528\u65bc\u6bd4\u8f03\u4e0d\u540c\u5a92\u9ad4\u6216\u7bc0\u76ee\u7684\u5ee3\u544a\u6210\u672c\u6548\u76ca\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u9078\u64c7\u6700\u5212\u7b97\u7684\u6295\u653e\u6e20\u9053\u3002<\/li>\n
    2. \u5a92\u9ad4\u8a08\u5283\u512a\u5316<\/strong>\uff1a\u4e86\u89e3\u54ea\u500b\u5a92\u9ad4\u53ef\u4ee5\u4ee5\u8f03\u4f4e\u6210\u672c\u63a5\u89f8\u66f4\u591a\u76ee\u6a19\u53d7\u773e\u3002<\/li>\n
    3. \u6548\u76ca\u5206\u6790<\/strong>\uff1a\u63d0\u4f9b\u4e00\u500b\u7c21\u55ae\u7684\u65b9\u5f0f\uff0c\u5c07\u5ee3\u544a\u6210\u672c\u8207\u5be6\u969b\u5f71\u97ff\u76f8\u806f\u7e6b\u3002<\/li>\n<\/ol>\n

      \u5be6\u969b\u61c9\u7528<\/strong><\/span><\/h3>\n
        \n
      • \u5982\u679c\u67d0\u5ee3\u544a\u7684\u6295\u653e\u6210\u672c\u662f 100,000 \u5143\uff0c\u6536\u8996\u7387\u70ba 10 GRP\uff0c\u90a3\u9ebc\uff1a CPRP=100,00010=10,000CPRP = \\frac{100,000}{10} = 10,000<\/span> \u8868\u793a\u6bcf\u4e00\u500b\u6536\u8996\u7387\u9ede\u7684\u6210\u672c\u662f 10,000 \u5143\u3002<\/li>\n<\/ul>\n

        \u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h3>\n
          \n
        • CPRP \u53ea\u80fd\u53cd\u6620\u6210\u672c\u6548\u76ca\uff0c\u4e26\u4e0d\u76f4\u63a5\u8861\u91cf\u5ee3\u544a\u7684\u5be6\u969b\u5f71\u97ff\u529b\u6216\u8f49\u63db\u7387\u3002<\/li>\n
        • \u70ba\u4e86\u66f4\u7cbe\u6e96\u7684\u8a55\u4f30\uff0c\u901a\u5e38\u6703\u642d\u914d\u5176\u4ed6\u6307\u6a19\uff08\u5982 CPM\u3001CPC\uff09\u4e00\u8d77\u4f7f\u7528\u3002<\/li>\n<\/ul>\n

          \u5982\u679c\u4f60\u662f\u5728\u7279\u5b9a\u884c\u696d\u6216\u570b\u5bb6\u4f7f\u7528\u9019\u500b\u6982\u5ff5\uff0c\u5be6\u969b\u8a08\u7b97\u65b9\u5f0f\u53ef\u80fd\u9084\u6703\u6709\u4e9b\u7d30\u5fae\u5dee\u7570\u3002<\/p>\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          CPRP\uff08\u6bcf\u500b\u6536\u8996\u9ede\u6210\u672c\uff09\u662f\u8861\u91cf\u5ee3\u544a\u6bcf\u4e00\u500b\u6536\u8996\u7387\u9ede\u7684\u5e73\u5747\u6210\u672c\uff0c\u8a08\u7b97\u516c\u5f0f\u70ba\uff1aCPRP=\u5ee3\u544a\u6210\u672c\u6536\u8996\u7387\uff08GRP\uff09C […]<\/p>\n","protected":false},"author":1,"featured_media":1199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[12,14,13],"_links":{"self":[{"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/1198"}],"collection":[{"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shung.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1198"}],"version-history":[{"count":1,"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/1198\/revisions"}],"predecessor-version":[{"id":1200,"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/1198\/revisions\/1200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shung.com.tw\/index.php?rest_route=\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/shung.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shung.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shung.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}